Does content marketing - or marketing in general - ever feel overwhelming? You're not alone. There are all these different platforms, with different users on each. And consumer behavior is constantly...

SEO is one of the more arcane industries in the world of digital marketing and content writing. But it doesn't have to be. I've written before about how I write SEO optimized blog posts without using...

There are a lot of misconceptions revolving around SEO. The industry is a confusing one, with "black hat" and "white hat" strategies, endless tools, and no shortage of freelancers and agencies who...

Something I've noticed recently: There's been a huge influx of freelancers/solopreneurs "building an audience" on LinkedIn and Twitter. And while there's nothing wrong with that in and of...

I have to confess. I HATE calling myself a copywriter. Why? Well, 99% of people have no idea what it means in the first place. And then .5% think you're a copyright-er (dealing with legal...

The most effective way to learn any skill is to study the very best - and copywriting is no exception. That's why in today's post, I'm revealing who I believe to be the best copywriters of all time....

In a recent talk with Jackie Pearce, I got to share my path as a writer, how I got started, what I would advise new writers to do, building a presence and following online, and much more! Check...

After my last post on pitching 50 people/day to get copywriting clients (read here), a few loyal readers have asked whether they should just make a generic email and batch-send it to 50 people. I...

Recently a number of readers and subscribers have asked me the typical questions about pitching clients for their freelancing business. However, I noticed a trend across all of these questions: These...