Category: Content Marketing
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The #1 Social Media Marketing Mistake
Something I’ve noticed recently: There’s been a huge influx of freelancers/solopreneurs “building an audience” on LinkedIn and Twitter. And while there’s nothing wrong with that in and of itself… Most of these people don’t even have the foundation of their online business established. Meaning: They don’t have a website or email list. Or even a…
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The Ultimate Content Marketing Strategy – How to Repurpose Content in 2022
Does content marketing – or marketing in general – ever feel overwhelming? You’re not alone. There are all these different platforms, with different users on each. And consumer behavior is constantly changing. Who knows for sure what will be big in the coming years: audio, written, or video content? Not to mention the ever-changing face…
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Is YouTube Good for Marketing?
Most people are beginning to accept that video plays a key role in any content marketing strategy. Heck, this is High Impact Writing, and even I write about video marketing! Whether you like it or not, consumers love video, so it’s here to stay as a content medium. Thus, YouTube is a key component of…
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SEO Case Study: How I Ranked #1 On Google In a Few Days
SEO is one of the more arcane industries in the world of digital marketing and content writing. But it doesn’t have to be. I’ve written before about how I write SEO optimized blog posts without using keyword research tools, keyword stuffing, backlinking, or any of the other things that SEO gurus often preach. But today…
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The Truth About SEO Writing & Site Ranking
There are a lot of misconceptions revolving around SEO. The industry is a confusing one, with “black hat” and “white hat” strategies, endless tools, and no shortage of freelancers and agencies who all claim to have the secret sauce. It’s no wonder most people feel overwhelmed with SEO or completely lose interest in it. In…