After my last post on pitching 50 people/day to get copywriting clients (read here), a few loyal readers have asked whether they should just make a generic email and batch-send it to 50 people.
I do NOT recommend that at all.
If you want to get copywriting clients or freelance writing clients using cold email…
Just do this instead:
Getting Copy Clients With Cold Email
Email outreach should be personalized. If you can’t greet the person by name in the email, and at least write one or two lines about why you’re interested in writing their biz/products, you will probably wind up in the scrap heap.
You don’t have to write an encyclopedia, but personalize where possible with a simple sentence or two. This is how your email goes from being “just another annoying cold email pitch” to a “semi-warm email” and how you stand out.
Prospecting at Scale – The Power of Social Media
Now there IS a way to prospect at scale – by which I mean writing something once and reaching more than 50 people.
But the way to do that is not by sending cold, lifeless emails.
Instead, if you want to “prospect at scale” you should leverage LinkedIn or Twitter.
Post once and reach 750+ people:
Sure, inbound prospects from social media posts will be low, b/c there’s no hard ask… but getting 100s-1000s of eyes on your stuff from something that took you 30 seconds to write is pretty impactful, and compounds fast over time.
Bottom Line
Personalize your emails by taking a few seconds to turn them from cold to semi-warm. Use LinkedIn and Twitter to position and prospect at scale. But… your best clients will likely still come from referrals.
If you want to learn how to ask for referrals…
That’s one of the many goodies inside Ultimate Easy Client Generation:
Hope that helps,
-Corbin Buff
PS: Want access to my strange beautiful mind before I upload a video or send an email? I’ve been using twitter to iterate and incubate my ideas before expanding them elsewhere. This very email started as a thread. So follow me on Twitter.
PPS: Wanna see all the things I use to run my biz? I finally finished making a full guide for you right here. Believe it or not, a lot of greasy gurus put basic stuff like this behind a pay wall. I’m happy to share it with you. Plus… I never promote sleazebag affiliate products, or things that I think are dumb (like “AI COPY/CONTENT TOOLS BRO!!”). These are all things I actually use and love.